In partnership with

Let me tell you about the most impressive 47 seconds I’ve ever seen in a meeting.

A colleague of mine, mid-level program manager, not the most senior person in the room, was sitting in a quarterly review when leadership dropped a surprise pivot.

New direction.
New priorities.
Effective immediately.

You could feel the room tighten. People started reaching for safe language. Careful reactions. Non-committal questions.

She didn’t scramble.

She paused. Took a breath. Then offered a response so clear, so structured, and so precisely tuned to what leadership actually cared about that the entire conversation reorganized around her point.

Forty-seven seconds.

Afterward, someone leaned over to me and said, “She’s a natural. That kind of influence, you either have it or you don’t.”

I laughed.

Because I knew what they were seeing.

And what they were missing.

I’d watched her spend the last three years building for exactly that kind of moment.

It takes 20 years to build a reputation and five minutes to ruin it.

Warren Buffett

Here’s the paradox nobody names:

Instant influence takes time.

It appears in a moment. A sentence that shifts a room. A response under pressure that reframes a decision.

But that moment didn’t begin when you spoke.

It began long before.

You Can't Automate Good Judgement

AI promises speed and efficiency, but it’s leaving many leaders feeling more overwhelmed than ever.

The real problem isn’t technology.

It’s the pressure to do more with less — without losing what makes your leadership effective.

BELAY created the free resource 5 Traits AI Can’t Replace & Why They Matter More Than Ever to help leaders pinpoint where AI can help and where human judgment is still essential.

At BELAY, we help leaders accomplish more by matching them with top-tier, U.S.-based Executive Assistants who bring the discernment, foresight, and relational intelligence that AI can’t replicate.

That way, you can focus on vision. Not systems.

Why “Instant” Influence Feels So Elusive

When someone handles pressure cleanly, it looks effortless. Like they were born with composure and clarity.

They weren’t.

What you’re seeing is the visible surface of two long-running investments most people never treat deliberately.

Reputation.
What people already believe about your judgment before you speak.

Impromptu skill.
What you can do with that attention when the moment arrives.

Reputation decides whether people lean in.

Impromptu skill decides whether the lean-in was justified.

Most professionals build neither on purpose. They let reputation drift and hope articulation appears when stakes rise.

Then influence feels inconsistent. Not because they lack insight.

Because the infrastructure behind that insight was never built.

The Two Pillars Behind “Instant” Influence

Here’s the infrastructure we have to build:

Gif by thelegomovie on Giphy

Let’s get it…

Pillar 1 — Reputation: Influence That Precedes You

Here’s the quiet reality of professional life:

People decide how much weight to give your words before you say them.

Your reputation enters the room first. It shapes how your ideas are interpreted, how objections are received, and whether your contributions register as signal or noise.

And reputation isn’t title or résumé.

It’s the answer to one internal question others carry about you:

When this person speaks, is it usually worth listening?

That answer forms slowly. Across ordinary moments.

How prepared you are in routine meetings.
Whether you follow through.
How you handle disagreement.
Whether your input sharpens things or muddies them.

None of this looks dramatic.
All of it compounds.

The people who seem influential on demand have spent years shaping that perception.
They prepare even when stakes are low, follow through reliably, speak selectively, and build trust broadly.

So when a high-stakes moment arrives, attention is already there.
No communication technique can substitute for that.

Pillar 2 — Impromptu Skill: Influence Delivered Live

Reputation earns attention.
Impromptu skill determines what happens next.

And this is where many thoughtful professionals are underprepared.

Because the moments that matter most rarely come with prep time.

A surprise question.
A public challenge.
An unexpected opening to shape direction.

You get 30 to 90 seconds.
What you say either increases your influence or erodes it.

Impromptu skill isn’t quick wit. It’s the ability to do three things at once under pressure:

See what actually matters.
Structure a coherent position.
Articulate it cleanly for this audience.

That’s one integrated capability built through repetition long before you need it.

The people who look effortless in these moments aren’t lucky.
They’re practiced.

Building Both Pillars Deliberately

Reputation — The Long Arc

Reputation builds in ordinary moments.

Treat each interaction as perception-shaping, not task-completing.

Choose a few qualities you want associated with you, and demonstrate them consistently, not occasionally.

Follow-through and clarity compound faster than brilliance.

Reputation isn’t built on peak performance.

It’s built on predictable reliability.

Impromptu Skill — The Live Discipline

You need a mental structure that activates under pressure.

Not to sound polished.

To stay coherent.

For example:
Position → Reason → Risk

Practice this in low-stakes settings until it becomes reflex.

Respond in hallway conversations.
State your point first.
Support briefly.
Stop cleanly.

Record yourself occasionally.
Notice where clarity collapses.
Tighten.

Impromptu skill grows through small repetitions, not big moments.

Instant Influence Is Never Instant. And That’s the Whole Point.

LEVEL UP
AI Prompt: Instant Influence Architect

Copy, paste, and use this in your favorite LLM:

Act as an executive influence coach. I want to build influence that shows up in unscripted moments.

1. Assess my reputation: Based on how I describe my role and behavior, what perception am I likely creating?
2. Identify my biggest credibility risk and the behavior causing it.
3. Assess my impromptu skill: I’ll describe a recent on-the-spot moment. Diagnose where clarity broke down.
4. Give me a simple response structure I can use under pressure.
5. Create a 30-day plan with daily micro-actions for reputation and weekly impromptu drills.

End with: “Your Influence Equation” — my current profile, bottleneck, and highest-leverage change this month.

POLL

CURATED ROUNDUP
What to Review This Week

In Case You Missed It!

The Bottom Line

Instant influence is never instant.

It’s the visible expression of two slow-built assets: a reputation people trust and the live skill to justify that trust.

When both are in place, a single sentence can shift a room.

And it looks like talent.

But it’s accumulation.

Thanks for reading. Be easy!
Girvin

What did you think of today's newsletter?

Your feedback helps us make the best newsletter possible.

Login or Subscribe to participate

Keep Reading